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A transparent look at Facebook lead generation campaigns run for real Irish businesses — with actual spend and leads delivered.

Trades · Recruitment

Plumber Recruitment Ireland

A Facebook lead generation campaign targeting people across Ireland who were looking for work in the plumbing trade. The goal was to generate qualified job applicants — people actively seeking employment — at the lowest possible cost per lead.

What We Did
  • Created a targeted Facebook lead gen campaign aimed at tradespeople and job seekers
  • Designed ad creative and copy focused on immediate job availability
  • Used Facebook Instant Forms to capture name, number and location
  • Targeted by interest, job title and location across Ireland
  • Managed and optimised the campaign throughout its run
Additional Stats
4,147 Reach
10,964 Impressions
€10 Daily Budget
Plumber Recruitment Ireland Off · Leads
Leads (Form) 11
Cost per Lead (Form) €5.78
Amount Spent €63.59
Reach 4,147
Impressions 10,964
Campaign Results
Leads Generated 11
Total Spent €63.59
Cost Per Lead €5.78
11 qualified applicants for under €64
Property · Services

SSG Property Maintenance

A Facebook lead generation campaign for a plumber and property maintenance business looking to attract new customers. The campaign targeted homeowners and landlords, generating direct enquiries straight to the client.

What We Did
  • Created a Facebook lead gen campaign targeting homeowners and landlords
  • Wrote ad copy and designed creative focused on quick response and reliability
  • Used Instant Forms to capture name, number and job type
  • Geo-targeted by location to focus spend on the right areas
  • Monitored and optimised budget throughout the campaign
Additional Stats
9,907 Reach
18,778 Impressions
€10 Daily Budget
SSG Property Maintenance Off · Leads
Leads (Form) 23
Cost per Lead (Form) €14.62
Amount Spent €336.15
Reach 9,907
Impressions 18,778
Campaign Results
Leads Generated 23
Total Spent €336.15
Cost Per Lead €14.62
23 qualified enquiries from targeted homeowners

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